Business and Marketing Courses

Credit: 1/2
Grades: 10, 11, 12
Elective Course
Prerequisite: None
Fee: Yes

Accounting is designed for students who have a variety of career objectives.  The student learns about basic financial business records and how to use those records to help make sound business decisions.  Topics covered include the accounting equation, transaction analysis, steps in the accounting cycle, and preparing and analyzing financial statements.  Accounting is called the “language of business” and anyone who has career objectives in business should have a basic understanding of this language.

Credit: 1
Grades: 10, 11, 12
Elective Course
Prerequisite: None
Fee: Yes

Entrepreneurship is a full-year course offering authentic experience as students build a business. Students develop their own product or service startup to gain investment funds in a final shark-tank style pitch event. Entrepreneurs and industry experts serve as mentors guiding student teams through the processes of developing hypotheses about a business concept, testing those hypotheses, adapting, and continually learning and improving. Students leave the course having completed a Business Model Canvas, competitive analysis, financial model, smallest viable product, pitch deck, future communications plan, and future funding plan.

Credit: 1/2
Grades: 10, 11, 12
Elective Course
Prerequisite: None
Fee: Yes

This course introduces students to the exciting world of sport management, focusing on the connections between sports, entertainment, hospitality, and tourism. Students will learn how to manage sports teams and events, promote sports and entertainment experiences, and understand how these industries drive local and global economies. Topics include leadership, event planning, and the role of tourism in sports, all while exploring real-world applications through case studies and hands-on activities. Students will also examine how sports, entertainment, and tourism work together to attract fans and tourists, creating career opportunities in fields like sports marketing, event management, and hospitality.

Credit: 1/2
Grades: 9, 10, 11, 12
Elective Course
Prerequisite: None
Fee: Yes

This course introduces students to specializations within the three career fields. Students will obtain knowledge and skills in fundamental business activities. They will acquire knowledge of business processes, economics, and entrepreneurship. Students will use technology to synthesize and share business information. Employability skills, leadership, communications, and business financial literacy will be addressed. This is the recommended first course for the Marketing Pathway.

Credit: 1/2
Grades: 9, 10, 11, 12
Elective Course
Prerequisite: None
Fee: No

Digital Media Management is an immersive, hands-on course designed to equip students with the skills and knowledge required to create, manage, and measure successful digital marketing campaigns across multiple platforms. Students will explore the fundamental aspects of branding, digital advertising, social media strategies, email marketing, SEO, influencer partnerships, and more. Through project-based learning, students will gain practical experience in developing digital ad campaigns, managing social media, and leveraging analytics for data-driven decisions. The course also addresses the challenges and ethical issues in digital marketing, preparing students for a fast-paced, ever-evolving industry.

Credit: 1/2
Grades: 10, 11, 12
Required Course
Prerequisite: None
Fee: Yes

This course is designed to teach students the essential concepts of personal finances and to give them a lifetime program of successful money management. Students will learn several financial strategies, including banking, budgeting, savings, buying cars, house and insurance, investing, how to handle credit and debt, and philanthropy. While open to sophomores, this course is best suited for juniors and seniors who are closer to managing real-world financial responsibilities.

Credit: 1/2
Grades: 9, 10, 11, 12
Elective Course
Prerequisite: None
Fee: Yes

In this hands-on course, students will gain practical skills in key business technologies used in the modern workplace. Through engaging lessons and projects, students will learn how to use word processing, presentation and spreadsheet programs to create professional documents, presentations, and data-driven reports. The course also covers design principles using graphic design software for marketing materials, and introduces project management software to enhance efficiency, productivity, and team accountability. By the end of the course, students will be equipped with essential tools and knowledge to navigate and excel in today's digital business environment.

In addition to mastering these business tools, the course includes an introduction to cybersecurity, teaching students how to protect personal and organizational data, and an overview of computer hardware to understand the devices they work with. By the end of the course, students will be equipped with practical, in-demand skills in business technology, data security, and hardware literacy, preparing them for future academic and career opportunities.

Credit: 1.5
Grade: 11
Elective Course
Prerequisite: Application and acceptance required during sophomore year scheduling.  
Fee: Yes

Students will develop and implement marketing strategies and techniques across marketing functions: channel management, marketing research, market planning pricing, product/service management and effectiveness. Students will generate, screen, and develop new product ideas. They will predict economic trends and conditions and determine how cultural intelligence can impact organizations. Technology, employability skills, leadership and communications will be incorporated in classroom activities.

Credit: 2
Grades: 12
Elective Course
Prerequisite: Students must apply. Students who complete the Marketing Applications class as a junior have priority consideration to enroll in this class.
Fee: Yes

Students will create, execute, and evaluate promotional strategies and content for advertising, sales promotion, and publicity/public relations. They will apply project management techniques to guide and control promotional campaign development and execution. Students will incorporate motivation theories, branding techniques and design principles in communications with targeted audiences. They will plan and implement procedures to use marketing communications that mitigate image or brand-damaging issues. Students will also apply knowledge, attitudes and skills that were learned in a Marketing program in a more comprehensive and authentic way in this capstone course. Capstones often include project-based learning opportunities that occur both in and away from school. Under supervision of the school and through community partnerships. Technology, employability skills, leadership and communications will be incorporated into classroom activities.