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Brand Identities & Guidelines

A brand identity is more than a logo and tagline. It’s a guide that helps understand the personality of Olentangy Schools. Olentangy’s strong brand identity capitalizes on the excitement, pride, and positive momentum in our schools and across our district.

The brand guidelines and process has been created to build consistent, identifiable and respected brands, while offering our students, parents, staff and other organizational groups choices and direction for promoting their activities.

This page provides official brand guides, vendor registration, step-by-step guidelines and a project review process. All projects and vendors must be approved by Olentangy Schools, and follow the approval process detailed on the Brand Project Request Form page and the Vendors page.


To streamline the brand project process for our activities, teams, parent groups, vendors, and other organizations, please first review the district and/or school brand guides before requesting use of our logos and marks.


All projects that use district/school logos, names, or any other graphics associated with the District must start with a Brand Project Request Form and receive design approval.

Step 1: Submit a Brand Project Request Form for EVERY Olentangy project, including but not limited to uniforms, apparel, and signs. Either YOU or your approved vendor must fill this out for every project. 

Step 2: You will receive a confirmation email once your project is approved. This verifies you can move forward with the design. Please provide the approval email to the vendor you intend to use for the project. The vendor must include this approval email in the design review contact.

Step 3: Groups and vendors work together to follow the brand guidelines outlined in the Olentangy district and school-specific style guides. This includes logos, colors, and fonts. 

Step 4: Submit all designs to brandrequests@olsd.us for approval prior to ALL projects moving forward.


External groups and ALL vendors must sign annual licensing agreements with Olentangy, and all vendors must register with Olentangy Schools each year.


Questions about the Olentangy Schools brand process? Please reach out to Communications and our brand partners.

Krista Davis
Chief Communications Officer

Amanda Beeman
Assistant Director of Communications

Large, national vendors contact K12 Licensing
Trajan Cunningham

Olentangy Schools Brand Review